How much should I spend on Facebook ads in 2024? This is an important question for most of the marketers and advertisers out there. 

But if you’re not already having a Facebook ad cost, then it’s time for you to spend on this powerful platform. 

According to a report, Facebook has around 3 billion monthly active users. This indicates that it can help you reach a broad audience.

In this blog, we will help you get the answer to your question, how much should I spend on Facebook ads? 

We will discuss the types of Facebook ad budgets and how to set one for your business. Keep reading to learn the best ways for Facebook ad budgeting. 

Types of Facebook ad budgets

How much to spend on Facebook ads? To manage your Facebook ad spend, you need to decide on an appropriate budget. 

Facebook allows advertisers to manage and control their Facebook ad budget. Here, we will give you the two types of Facebook ad budgets.

Campaign and ad set budgets 

Facebook allows you to set an overall budget for your campaign or individual budget for different ad sets. 

If you’re choosing to set an individual budget for different ad sets then you should consider your total Facebook ad budget. 

Campaign budget allows you to decide the total budget for the campaign. This way the ad set that performs the best receive more fund. 

If you aren’t concerned about how your budget is spent among different ad sets. Then, the campaign budget strategy is right for you. 

It also doesn’t require much effort from your side and helps in reducing your Facebook ad spend.

You can also choose to set individual ad set marketing budgets. This will allow you to decide how much you spend on each ad set. This ad set budget strategy is right for you if your bidding strategy differs between sets.

You can test both campaign and ad set budget strategies to determine which is best for your business. 

Lifetime and daily budgets

Facebook allows you to choose the duration of your Facebook ad budget. You can select between a lifetime or daily budget.

Daily budget is when you set the average ad spend per day. This is a good choice if you want to spend the same amount per day. Daily budgets are a bit flexible and can waver moderately from day to day. 

A lifetime budget refers to setting up the total amount for Facebook ad spend from start to finish. 

This budget strategy is great for you if you aren’t concerned about how much you spend each day. 

Lifetime budgets are a hard cap as they don’t exceed the Facebook ad budget that you have set. 

Related: How to share Facebook post to Instagram

How much should you spend on Facebook ads? 

Now, we will tell you exactly how much to spend on Facebook ads. These examples will help you determine your Facebook ad budget. 

1. Set a daily budget of $15 or less 

Facebook ad campaigns are a trial-and-error thing. The more you run Facebook ads, the better you understand what works for your business and what doesn’t. 

If you are just starting with Facebook ads then spend a daily budget of $15 or less for running 20 ad sets for a week. 

However, keep in mind that you will be spending around $2000 or more. This will be more like a test to help you determine an appropriate Facebook ad budget. 

Once you get enough data and knowledge, you can optimize and launch effective Facebook ad campaigns. 

Distribute your ad budget equally in all ad sets so that all of them have a fair opportunity. Next, determine which of the ad sets got the highest engagement and clicks. 

From this, you’ll get information about what works best for your target audience. 

2. Consider spending 6% of the revenue on ads 

Most businesses and advertisers struggle to determine how much to spend on Facebook ads. Reports suggest that a business should spend about 6% of its revenue on ads. 

How much should you spend on Facebook ads also depends on your target audience. If the majority of your target audience is available on Facebook then you must put ads over there. 

Facebook ads are a good way to reach out to your target audience on a limited budget. You can set the budget and be sure that you’ll get results out of it.

Start with a low budget to know which type of ads perform the best. Then, you can optimize ads and reduce your Facebook ad spend. 

Investing in Facebook ads is cost-effective and effortless as you’re sure to get results even with less or no expertise. 

3. Expect to spend around $20 to $200 daily 

If you have a small business and you’re just starting with Facebook advertising then you need to spend more. 

To get immediate results, you must spend around $20 to $200 daily for a small business. As per a report, businesses that start with this amount can expect to see better results than those who start with a lesser amount. 

However, this is just an average cost of Facebook ads. Businesses that have low competition and specific audiences might get even better results at lower costs. 

You constantly need to evaluate your ad campaigns to decide an apt Facebook ad budget for your business. 

4. Spend minimum $5k monthly 

How much should you spend on Facebook ads? According to a report, spending less than $5k per month will lead you to not providing enough data to Facebook pixel to get traction. 

It is suggested that you should spend a minimum of $5k monthly to get results from Facebook ads. This is even more important for medium to large-sized businesses to spend $5k monthly in the beginning.

You can start with a broad audience first as it takes time for Facebook algorithms to find the right audience that will convert. Afterward, you can narrow down your audience based on the results you get. 

5. Keep your Facebook ad spend enough to achieve 50 purchases/week

Many times customers add products to their cart but they don’t end up making purchases. Nonetheless adding products to the cart is an important step before completing a purchase. 

You should keep your Facebook ad budget enough to get at least 50 purchases per week.  For example, if your average cost per purchase is $5 then you need to have a Facebook ad budget of $250 per week or $1000 per month.

6. 5-10% of the profit 

How much should I spend on Facebook ads? The amount that you spend on Facebook ads depends on various factors such as goals, target audience, industry, and so on.

One business might need to spend a large amount to get results out of Facebook ads while the other might spend a small amount and still get results. 

For most businesses, it is recommended to start with a limited budget and increase it over time depending on the results.

You can put 5-10% of profit in your Facebook ad budget to give it an effective start. It is not too much or too little to start with Facebook advertising. 

However, if we come to the numbers then we can say it is good to start with $10-15 per day. You can manage your Facebook ad budget based on the performance of ads. 

Remember that your Facebook ad budget need not be rigid, it should be flexible. Keep track of results at first, summarize the effects, and adjust your budget accordingly. 

7. Spend a minimum amount on Facebook ads 

If you are just starting and Facebook ad spend seems a risk to you then start with a minimum amount. Just take the $1 per day amount and it will still make a difference.

According to statistics, the average Facebook CPM in 2023 is $8.77. If you set $1 as the daily budget then the number of impressions can be calculated as:

Impressions per day= ($1 X 1000)/ $8.77 = 114.02 

This means that with an average CPM of $8.77 and a $1 daily budget, you can expect to get 114 impressions per day on average. 

Start with $1 per day to get an idea of how the Facebook ad works. You can get the most out of your lower ad budget by targeting the bottom-of-the-funnel audiences. 

By this, we mean targeting the people who are already aware of your products or services. For example, past purchasers, abandoned cart visitors, and so on. 

Common Facebook advertising mistakes to avoid

In this section, we will discuss the common Facebook advertising mistakes that many advertisers and marketers make. By avoiding these mistakes you can make the most out of your Facebook ad spend. 

1. Give it time 

Most marketers don’t give enough time to their Facebook ad campaigns. You need to give it time to get access to that initial data.

Data can tell you about what needs adjustments and how you can improve it. You can find out how much time it takes for a prospect to become a customer. 

For businesses with a short buying cycle, it is easier to track data. They can adjust their Facebook ad budget based on the results they are getting. 

However, if your purchase cycle is 4 months long then you need to give it that much time to evaluate your return on ad spend. 

2. Not spending enough 

Your Facebook ad spend needs to be enough to help you understand the size of your audience and cost per lead. 

When your Facebook ad budget is less it gets distributed in a very thin layer over your different ad sets. This may lead you to generate a few to no leads per day.  

Therefore, you need to start with a significant budget to better understand your cost per lead or conversion and see results quickly. 

3. Not focusing on the ad objectives 

Sometimes marketers don’t focus on the campaign types and ad objectives. However, it’s crucial to focus on those to get the best results from your Facebook ad budget. 

You should align ad objectives with your marketing goals to strategize better. For example, if you want to do brand awareness then you shouldn’t take the lead objective. 

Ensure that you set the campaign type and ad objective exactly for what you want to achieve through Facebook ad spend.

4. Analyze the data precisely 

The last major mistake that you should avoid making is not analyzing the Ads Manager data precisely.

Data can help you find the gaps in your Facebook advertising strategy. You can also customize the data columns and see the relevant ones in your reporting. 

Keep the data columns that help you in making crucial decisions. You can see which Facebook advertising campaigns are generating leads or sales and which aren’t. 

How to optimize Facebook ad spend with ProMarketer.AI?

Now, we will tell you how you can optimize your Facebook ad spend with ProMarketer.AI. This ads automation tool helps you create, manage, and optimize ads across different platforms. 

Reduce your Facebook ad spend 

Set automation rules and autopause underperforming ad campaigns. Reduce your Facebook ad spend by avoiding investing in campaigns that don’t deliver results. 

Run ads only during the right time

Find out the timings when your ads receive the highest online customer engagement and conversions. Run your ads only during that duration and make the maximum out of your Facebook ad budget. 

Increase budget on high-performing ad sets 

Optimize your Facebook ad spend based on the performance of ad sets. Automatically invest more budget in the high-performing ad sets with ProMarketer.AI.

Create ads similar to your top-performing campaigns 

Know which are your top-performing ads and create similar ones. ProMarketer.AI helps you generate hundreds of ad copies with just one click. Improve your ads and get better results.  

How much should I spend on Facebook ads?- The Conclusion 

How much should you spend on Facebook ads? Well, the answer to this question depends on various factors like your marketing goals, target audience, industry, and so on. 

Having an apt Facebook ad budget is important to achieve your desired outcomes. You can start with a modest budget and gradually increase it based on your expertise. 

ProMarketer.AI by WebMaxy is a PPC management software that helps you reduce your Facebook ad spend. You can optimize your ads in real-time and drive better results.

Learn more about ProMarketer.AI and its features from our experts, connect with us at info@webmaxy.co. 

Being an all-in-one ecommerce platform with more than 2.1 million daily active users globally, Shopify is helping many businesses in establishing a strong online presence. Whether you want to create a website for your ecommerce brand or want to revive the existing design, Shopify works wonderfully. This blog highlights top 15 Shopify stores in India which can be a great inspiration if you are looking to sell products online. 

The list of best Shopify stores will surely be appealing to all the beginners and to those in the middle of their ecommerce business journey.

All these Shopify stores are very well known for offering excellent products, high quality customer service, and a flawless online shopping experience.    

Why should businesses choose Shopify?

Being an all-in-one eCommerce platform, Shopify is fueling businesses of all sizes to start, grow, and market their online stores proficiently.

Shopify gives a desired appearance and functionality of your website to the users that they will surely fall in love with! With this ecommerce tool, businesses can create an impressive online store, market products and services to customers, and receive payments from anywhere.

Moreover, Shopify offers several third-party apps and plugins which allows businesses to put in additional functionality to their online stores.

So, don’t miss out on these top Shopify stores in India if you want to notice an exceptional change.

The list of top 15 Shopify stores in india

Top Shopify Stores in India

1. Boat

With its fantastic range of wireless earphones, headphones, and home audio, Boat has become the favourite brand for many. It is no. 1 earwear audio brand of India and 5th largest wearables brand globally since December 2020.

The use of minimum colour schemes, black backdrop, and pop of colour together makes Boat’s website and products eye-catching. With its simple design, they showcase all the products transparently making it a browser friendly for users. 

Moreover, all of the customer support functions on this top Shopify Store are easily accessible to users which makes the customer journey successful. 

By utilizing several Shopify collections, BOAT is maximizing sales and achieving new milestones every day. Shopify when combined with Konigle allows to make discounted products more easily visible, tempt the customers with a countdown timer, and successfully promote with email/SMS campaigns. 

2. Lakme

Lakme is the most famous beauty and cosmetics brand of India preferred by many women since many years. With the growing digitalization, the brand is touching new heights every day.

With Shopify’s latest feature of giving virtual experience to the customers, it has become easy to try products from webcams or uploaded images. Their WhatsApp support feature also enhances personalized user experience.

Moreover, the product images and the colour combinations applied throughout the website entices users to buy products making them happy and returning customers. This is the best Shopify store in India with an incredible ecommerce store.

3. LensKart

This is India’s famous eyewear retail chain having around 1500 omnichannel stores across the country. LensKart is India’s best online shop for sunglasses, contact lenses, eyeglasses, and accessories. It offers personalized shopping experience for varied preferences of men, women as well as kids. 

With the best Shopify features ranging from customizable store design, easy payment integration, and around the clock customer support, LensKart is presenting an unmatched experience to its users.

LensKart’s instinctive menu is divided into several categories that eases customer navigation on this top Shopify store. This wonderful Shopify website also provides detailed descriptions of all the products and transparent customer reviews which helps with informed decisions about buying products. 

4. Westside

To explore a wide range of clothing, beauty products, footwear, and bags, Westside is one of the top Shopify stores in India. They have several products for men, women and kids presented in a very attractive manner and with easy navigation.

With Shopify’s platform, Westside is giving an extraordinary shopping experience for its customers. Their ecommerce store has high-quality images and easy navigation that helps to see the products up close before making a purchase. Besides, clear product descriptions inform the customers about the product helping them with buying decisions.

The marketing tools offered by Shopify store have various features including discount coupons, gift cards and much more. Westside beautifully uses these features to generate leads and maximize growth.

5. NurseryLive

NurseryLive is one of the most popular brands in India’s online gardening market that sells nursery plants, seeds, fertilizers, bulbs, pots, pebbles, planters and other gardening accessories.

This Shopify website is very smooth, attractive, and user-friendly where customers can easily get what they want for an outshining garden. More importantly, Shopify focuses on fast loading time that ensures smooth and fast operation of your online store which makes it the preferred choice by NurseryLive.

6. Heads Up For Tails

This is the best online pet store for all your needs of pet supplies and pet products. Its colourful and cute graphics are very welcoming and joyful for all the pet lovers. Even if they have an extensive menu, the navigation is very simple and intuitive. 

The Heads Up For Tails Shopify store in India has incorporated tips, reviews, and other useful information that guides users throughout the website.

To ease your search, there is a support link on the website that takes you to their WhatsApp customer chat service where you get instant help. This feature may increase website conversions by up to 20% as it is very helpful to the users. 

(WebMaxy can guide you to leverage this feature for your brand so that you get better results) 

7. Bombay Shaving Company

Being India’s most popular brand for men’s grooming products, this Shopify website in India has the best user-friendly interface. The Bombay Shaving Company’s Shopify store has big and bold banners running across the home page that helps quickly know about each of their offerings.

The website has large images and detailed product descriptions that result in very well-designed product pages. The ‘related products’ section and ‘top 5 products’ within the category can help users explore more as per their interest.

All these Shopify features make the buying experience on this ecommerce store very quick and easy.  

8. Two Brothers Organic Farms

This Indian Shopify store is a certified organic farm run by two brothers and it showcases several products including desi cow ghee, organic processed food, moringa powder, natural sweeteners, and a range of other organic food products. Two Brothers Organic Farm (TBOF) promotes alternate solutions to the problems related to agriculture, chemical free food, soil fertility, and a sustainable lifestyle.

TBOF ecommerce store is designed in such a way that its appearance and functionality is matchless where all the products are listed very neatly. Product images and product names are self-explanatory that makes users choose products easily.     

In this way, an easy to understand and simple to navigate interface of TBOF’s Shopify website brings in more leads and helps drive more revenue for them. All thanks to impressive Shopify features which gives an excellent experience to the customers.

9. Royal Enfield

The iconic motorcycles of Royal Enfield brand give riders a unique experience of driving.In no doubt, their Shopify store is designed so deliberately that users get an excellent experience of exploring the store online. 

For the safety and comfort of riders on the road, this famous motorcycle brand also offers a range of motorcycle gear and accessories including safe jackets, helmets, gloves, and bags etc.

This store has an extraordinary design with the dark colors and perfect fonts that presents product fun and quality together. All the pages are designed in such a way that they give an impression of adventure to the riders.

The blog section of this ecommerce store shares valuable information about motorcycles, riding tips, and stories from other riders which helps create community.

10. Femella

This renowned fashion brand showcases a broad range of clothing for women through their Shopify store. Customers can conveniently shop for their favorite Femella products with an easy to navigate menu and a search bar.

This Shopify website in India has a clean, bright and modern appearance where it lists the latest collections and bestsellers on the home page. The large images and detailed product descriptions along with specific features and materials makes the overall store very intuitive. 

11. Vahdam Teas

They offer a variety of high-quality teas directly sourced from Indian tea growers for over 80 years. On Vahdam Teas’ Shopify store you can experience the natural goodness of its products with the playful colours and motifs of its ingredients.

To enhance customer experience, they have a tea subscription service in which customers can select curated teas which then will be delivered directly to customers’ doors regularly. This is perfect for tea lovers who like to explore new flavors and varieties of tea.

12. Bummer

This popular D2C brand was featured in the first season of Shark Tank India. On Bummer’s Shopify store, you can look for trendy and fashionable underwear designs. The ecommerce brand focuses on comfort and sustainability and sticking to it they deliver products with soft, sustainable, and high-quality materials. 

The Shopify platform helps them sell better by attaining insights into the costs of marketing, logistics, and profit margins. Bummer presents a great customer experience while focusing on the optimization of their operations to ensure efficiency and sustainability.

13. Suta

Suta is a fashion house in Mumbai that works with more than 17000 weavers and artisans. They believe in using sustainable fabrics and hence getting popular day by day. With the correct mix of unique handmade fabrics they design classic and creative saree silhouettes, dresses, and blouses. 

Their Shopify store is built in a classic way that entices women out there to buy with an ease. Their products are styled on the website to give perfect customer satisfaction. 

14. NoBroker’s Furniture

This ecommerce brand works best for those who are looking to rent furniture rather than buying. This Shopify website in India showcases curated furniture to suit your needs. 

NoBroker’s Furniture brand has a very informative and helpful menu from which you can easily browse the store. Their best money-saving deals displayed at the centre just makes the users wow! To provide a homely feel, they use a soothing colour palette design and a live chat support to help you right there.

15. Vedix

The product list of Vedix includes customized hair care, skincare & immunity products formulated by Ayurvedic doctors who consider your unique doshas for the same. 

The website is very informative and educates people about doshas before they buy any product. They provide all the options for customization very neatly so that users choose the correct product.

Top Shopify stores in india: Revenue and visitors

How to make your Shopify store supercool?

All these Shopify stores in India follow a customer-centric design approach and focus highly on user experience which makes them stand apart. They provide a simple and pleasant shopping experience over an aggressive marketing or complex design.

Just with the basic branding and ease of navigation, these brands are riding faster in the market. However, to make your Shopify store supercool you will have to harness the power of automation for your omnichannel customer support service. There are many areas in which you can use an AI chatbot to achieve ultimate success.

How to make your Shopify store supercool?

All these Shopify stores in India follow a customer-centric design approach and focus highly on user experience which makes them stand apart. They provide a simple and pleasant shopping experience over an aggressive marketing or complex design.

Just with the basic branding and ease of navigation, these brands are riding faster in the market.

However, to make your Shopify store supercool you will have to harness the power of automation for your customer support service. There are many areas in which you can use an AI chatbot to achieve ultimate success.

To Summarize

Shopify has greatly transformed the process of buying and selling in India and hence it has become one of the fast-expanding e-commerce platforms. More importantly, as it presents a broad range of features and benefits, it is becoming a favourite choice for entrepreneurs looking to start an online business. Also, people are more aware about its benefits and choose it as their preferred platform. 

At WebMaxy, we assist you to start and implement your own Shopify store in India with a plethora of experienced specialists and developers. They are always ready to support you in every milestone on the path of creating your online store. Opt for our adept Shopify store development services today!