Is this not awesome?
If someone told you a couple of years ago that you will be reading a blog post on ‘Chatbot trends’ or may be on the verge of hiring a Chatbot development company, it would have been more skeptical than realistic.
That is how quickly tech can transform lives!
Nowadays, Chatbot is in the mouth of every tech person is swiftly being adopted even by very small businesses.
Not everyone, though, knows exactly what a Chatbot is, so we will explain in the simplest way possible.
What is a Chatbot?
A Chatbot is a program designed to automatically chat with a user and provide useful feedback, triggered by the users response or other preset response.
That was not too hard.
If you missed it, then you can think of it, as the same way you tell a young child what to say to a visitor who checks on you while you are away.
The child is the Chatbot while you are the developer.
The child takes care of the conversation in your absence and represents you efficiently. The only difference is that your child operates with Natural Intelligence (NI).
The Work of Chatbots
Chatbots are powered by Artificial Intelligence (AI) which helps them solve problems, personalize messages and improve interaction while the bot owner is away or attends to other areas of business.
A well-crafted Chatbot can be used for payment processing, order processing, query solving, marketing, and customer service.
It was not until 2016 that chatbots became widely recognized following its integration with Facebook’s Messenger App and with the rate of adoption amongst businesses, we find it easier to say that chatbots will be a trend in tech business this year 2018.
So What Are Chatbot Trends To Keep An Eye On This 2018?
These are our top 8 predictions about the Chatbot Industry in 2018
1) The Chatbot and Email List Rivalry
Emails have been around for almost as long as the internet has and is widely accepted by online marketers because of its personalization features, massive CTR, conversion rate, and convenience.
Even social media marketing, affiliate marketing ,and influencer marketing all have an element of email list building.
Watch out, though, as we really believe that things are about to change.
The dawn of the Chatbot will provide the email marketing process with its greatest rival since inception and has a great potential to even overtake it.
This is why we said so.
Chatbots get over 15% – 60% click-through rate, a figure that greatly outwits emails that usually has a mere 20% click through-rate for the most extraordinary campaign. Source: Chatbots Magazine
Chatbot users also tend to reply a lot quicker, an advantage that the email lists can never truly be said to have.
Some emails are never opened for life by the recipient while others are deported to the trash box almost as soon as it hits an inbox.
When you hire a Chatbot developer to deploy a Chatbot for this same purpose, bounce rates are automatically reduced and open rates massively improved.
Who does not want more success?
The Downline
While a lot of hard-to-convince online marketers find it difficult to migrate to the era of bots, others believe that chatbots offer quicker ways to improve website traffic and sell more in less time. You can even use chatbots to build an email list in less time.
Email lists or chatbots?
We will definitely find out in 2018!
For more details visit: https://magnetoitsolutions.com/blog/chatbots-trends